
Digital start-ups: the difference between a “good pitch” and “a lot of hot air”
In an increasingly competitive context, it has become essential to offer an objective analysis of the digital start-ups market. Objective: to equip players with the tools to identify, select and support an investment project.
Supply has caught up with demand. According to some observers, there are 60,000 French start-ups on the market. It’s not surprising therefore that the average Business Angel cannot find their way around it. At the same time, the hyper-publicised national and local large gatherings of the new wave of start-uppers have become commercially successful, filling the disused buildings in our industrial wastelands.
But how can these gatherings help investors to identify the most promising projects? And how can customers find their way in this market, where horse traders, experts in delivering a pitch, pumped up on marketing steroids from the FrenchTech incubators, try to persuade you that an old mare is actually a racehorse? Potential investors cannot even examine the horse for themselves, as the information being conveyed...