Capturing customers, finding good investors, strategy… a start-up involves a succession of challenges. The main challenge is proving that you are serious and can inspire confidence. To help you do this, exaegis has developed the Rateandgo rating service.
1. Understand your strengths and weaknesses to make progress
RateandGo is a free rating service that can be used by any start-up. The assessment takes around one hour. It consists of around 50 questions and a more in-depth analysis with verified documents and three video interviews.
The RateandGo rating is based on good business start-up and management practices, mainly drawn from exaegis’ research and also inspired by books such as “Business Model Nouvelle Génération1” and “Backpack2”, plus more academic studies such as “Management Control Systems in Early-Stage Startup3” and “Stratégie pour la création d’entreprise 4”. Since a start-up remains, above all, a business!
With RateandGo, Exaegis has constructed a genuine standard of reference to assess the maturity of a project. Specifically, the questions relate to the following topics:
- Intention: the strategy, business model, business plan
- The market
- Producing the product and providing the service
- The people
- Operations and management
The score obtained does not work against you: the RateandGo passport is personal and is not communicated externally if the score is not satisfactory. We also invite start-ups to retake the test after three months so that they can obtain a new rating and improve their strategy and chances of success.
2. Have your start-up assessed, as a proof of your credibility
It can sometimes be difficult to get a neutral view of your own business start-up project. By using RateandGo, start-uppers benefit from an objective, personalised, summary assessment of the maturity of their business project.
The rating is adapted to each stage of the start-up’s development, thanks to a powerful algorithm. This is because some practices are not appropriate in the preliminary stages, but become essential at an advanced stage. So, when you fill in the questionnaire, you must clearly define your stage of development.
- Formation – idea: the entrepreneurial ambition has been imagined for a product or service, including the target market, implementation and necessary skills, but is not yet fully identified or formed.
- Formation – conception: the mission, initial strategic vision and key stages for the coming years, in particular how to achieve these, have been drawn up.
- Validation of concept: the team has developed the initial product or service and has committed resources to it.
- Validation of model: tests have been carried out to demonstrate the feasibility of the project and the interest of customers in the product or service.
- Structuring of growth: The start-up has put in place the right KPIs for growth, and can develop rapidly.
- Acceleration of growth: The first strong monthly growth has been achieved and the indicators are mostly pointing upwards.
3. Get yourself known and provide reassurance
If your start-up’s maturity score is above 60%, we distribute the passport to our database of investors who meet the search criteria for your start-up’s funding: interest-free loan, starter loan, risk capital and development capital.
As the information sent is precise and segmented, investors can directly contact the rated start-up, thus facilitating the fundraising process. As with investors, the RateandGo passport is also sent to exaegis’ Corporate Accounts database. These large French and international companies can also invest in the assessed start-up or benefit from its innovations by becoming customers, or including it in their innovation programmes.
With the RateandGo passport in your pocket, your start-up can reassure investors and customers about the quality of your implementation and the maturity of your entrepreneurial project, facilitating the fundraising process.
Go even further: To calm objections from Corporate Account customers about financial solvency, start-ups can use exaegis’ services, not to offer financial guarantees, but to offer operational and service continuity guarantees.
1 Business Model nouvelle génération, by Alexander Osterwalder and Yves Pigneur, published by Pearson.
2 Backpack, se préparer à l’aventure entrepreneuriale, by Margaux Derhy, Louis Carle and Etienne Portais, published by Maddyness and La Petit Etoile.
3 Management Control Systems in Early-Stage Startup Companies, by Antonio Davila (IESE Business School) and George Foster (Stanford University), 2007.
4 Stratégie pour la création d’entreprise, by Robert Papin (HEC), DUNOD.